Author(s)

Chen Yiyou

Corresponding Author

Chen Yiyou

Abstract

In recent years, with the rapid development of science and technology and Internet technology, all walks of life in China are undergoing changes and improvements, and the past model has been difficult to keep up with the pace of the new era. In the insurance industry, there are many sales channels for insurance. However, because the products that may be involved in each channel are generally not the same, the customers involved in each channel may not be the same. This makes the traditional insurance marketing model fall behind. And how to innovate a modern operation model of insurance marketing channel is the direction we have to think about and explore.

Keywords

Insurance marketing, marketing channels, model innovation