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Study on Marketing combination Strategy of famous and excellent products

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DOI: 10.25236/icemeet.2019.180

Author(s)

Zhenzhen Tu

Corresponding Author

Zhenzhen Tu

Abstract

In the last two years, famous products are popular in China's major cities. In areas where traffic is high and bustling, such as pedestrian streets or large shopping malls, Japanese leisure brands such as "famous products" will come to your eye. From the perspective of strategic management and based on Blue Sea strategy, this paper analyzes and studies the marketing strategy of famous and excellent brand, which is a popular brand. Under the decline of traditional physical retail industry and the popularity of online retail, this paper makes an analysis and research on the marketing strategy of famous products, which is one of the most popular brands in the world. Well-known products in more than two years in the world opened 1600 stores, including 1400 in the country, one time popular in the major cities in the country. The paper analyzes the secret of success of famous and excellent products from the point of view of marketing combination strategy.

Keywords

Strategy Famous products Sales channels Marketing mix Strategy