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Development countermeasures of tea enterprises from the perspective of regional brand construction: Taking Sichuan Meng-top Camellia as an example

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DOI: 10.25236/icemeet.2019.154

Author(s)

Yu Pu, Xinjuan He, Yan Wang, Maochun Li, Yilun Xie

Corresponding Author

Yu Pu

Abstract

The construction of tea regional brand is of great significance to promote the development of tea industry in the region, and under the complicated market environment, many tea enterprises are faced with many survival challenges. Therefore, this paper selects Sichuan Meng-top Camellia as the research object, on the basis of comprehensive analysis on the situation of regional brand construction in tea industry and the development status of tea enterprises, analyzes the significance of regional brand construction, and provides reference suggestions for the long-term development of tea enterprises.

Keywords

Regional brands, Tea, Tea Enterprises, Meng Top Mountain Tea