Author(s)

Shuo Yu, Yunfei Li

Corresponding Author

Yunfei Li

Abstract

By the methods of literature, questionnaire and mathematical statistics, this paper studies the sports consumption situation of vocational college students in Liaoning province. It is found that the sports consumption psychology of vocational college students shows the coexistence of "conformity and individuality of demand and behavior" and "the coexistence of seeking truth, honesty, convenience and novelty, beauty and fame". In view of the psychological characteristics of sports consumption of higher vocational students, sports workers should teach students in accordance with their aptitude, correctly guide their sports consumption consciousness, and cultivate their good sports consumption habits.

Keywords

Vocational College Students, Sport, Consumption Psychology