The Development of P2P Online Short-term Rental Market and Its Challenges
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DOI: 10.25236/icemeet.2019.048
Corresponding Author
Wang Qiang
Abstract
The P2P online short-term rental market originated in the United States and has developed rapidly in China. P2P online short-term rental platform mainly profits by means of annual fee, platform drawing, trading commission and custodian fee. Its business model has stronger social and family attributes, and its humanized characteristics are obvious, which is more in line with the spirit of sharing economy, and satisfies the individual needs of tenants. However, due to the scattered housing, the quality of the property and the quality of the landlord are also quite different, and it is impossible to provide hotel-standard accommodation products and services under the traditional B2P mode, so it also faces challenges such as security and trust.
Keywords
House Leasing, P2P, Online Short-Term Rental Platform, Business Model