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A Study on the Translation of Foreign Publicity Materials-the Websites of the People's Governments in Shaanxi Province as a Case Study

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DOI: 10.25236/icemeet.2019.021

Author(s)

Jiao Yanwei

Corresponding Author

Jiao Yanwei

Abstract

As China's contacts with countries around the world has become more and more frequent, strengthening publicity becomes a strategic task. As China's contacts with countries around the world become more and more close, strengthening publicity has become a strategic task. With the implementation of the "Chinese culture going global" strategy and the development of foreign communication, China's external communication has achieved gratifying results, and the translation of external publicity materials has received more and more attention. The translation of foreign materials plays an important role in promoting the international community's understanding and cooperation with China, building a good international image of China, and creating a good external environment for national development. The government website shows the image of China and is the window for everyone to understand China. This study analyzes the translation of government websites from the perspective of communicative translation theory. It is hoped that this study will shed light on the researches on translating foreign publicity materials in China.

Keywords

Government Websites, Foreign Publicity Material Translation, Communicative Translation Theory, International Image