Author(s)

Du Hongyun

Corresponding Author

Du Hongyun

Abstract

The number of economic management courses, especially marketing majors, is expanding. As a marketing major emerged under the background of market economy, most of its professional courses have strong practicality, application and skill. Social needs also incline from academic students to applied students. University graduates need to better adapt to and meet the needs of society. This requires that the concept and teaching model of university education should also be innovated with the development of society. In order to more effectively improve and guarantee the quality of teaching in the market camps, this paper tries to cultivate different teaching contents and innovative ability. On the basis of modern information technology, the application of multi-track teaching mode in marketing professional courses is discussed.

Keywords

Marketing Major, Market Economy, Multi-track Teaching