Author(s)

Wenli Li

Corresponding Author

Wenli Li

Abstract

According to the different network sites, the network features and resources of the enterprise nodes are different. Social network, enterprise capability and technological innovation have knowledge “homology”. Based on the theory of social knowledge, this paper opens up the operation channel between network layer and enterprise layer, and reveals the internal mechanism of how enterprises move from the marginal areas of social network to the middle areas or core areas. In the positive interaction of technology network, market network and enterprise's search ability, absorptive ability and application ability, enterprises embed into the network core areas. In different network sites, enterprises choose different ways of innovation. This paper takes the Xiuzheng Pharmaceutical Group Company Limited as an example to further verify the research findings.

Keywords

Network site embedding, Social network, Technological innovation