Author(s)

Chunhong Jiang and Shanshan Lv

Corresponding Author

Chunhong Jiang

Abstract

In the rapid development process of Jilin Province, the ice-snow tourism in Jilin Province has been affected by the impacts and competitions of different regions such as Heilongjiang Province, Liaoning Province and other neighboring regions, Hebei Province and Xinjiang, as well as Japan, South Korea and other countries, which has weakened the development advantages of ice -snow tourism in Jilin Province. According to the development status and characteristics of the ice and snow tourism industry in Jilin Province, from the perspectives of integration of culture and travel, differential development, and brand image, give suggestions on improving the competitiveness of ice-snow tourism products in Jilin Province, with a view to promoting the further development of ice-snow tourism in Jilin Province.

Keywords

Ice - snow tourism products, Competitiveness, Jilin Province