Author(s)

Chen Chen, Yao Xie and Bingqing Hu

Corresponding Author

Chen Chen

Abstract

As an important part of the operation of modern large-scale sports events, the management of volunteer organizations has become an important key to the operation of a large-scale sports events. Based on the expectancy theory, this study adopts the survey method of empirical research to conduct a questionnaire survey on the volunteers of wuhan open tennis tournament. Through data collection and analysis, we can comprehensively improve the incentive power for volunteers from three aspects, namely, goal motivation, self-motivation and incentive incentive, so as to enhance the enthusiasm of volunteer work and improve the operation level of volunteer management organization.

Keywords

Expectancy Theory,Volunteer,Human Resource Management,Motivation Theory