Author(s)

Guo Chen

Corresponding Author

Guo Chen

Abstract

The project-based teaching method is a teaching method based on the constructivist learning theory. It is a teaching activity carried out by teachers and students through the joint implementation of a complete project work; POP advertising design is a compulsory course for graphic design. At present, the course stays more in the hand-drawn training stage, which emphasizes the students’ practice of POP fonts and illustrations, and ignores the students’ learning of the entire advertising design process. Therefore, it is necessary to reform the traditional teaching methods and introduce the project-based teaching method that can give full play to the subjectivity and innovative spirit of students into the POP advertising design course. The project-based teaching method is a teaching method based on the constructivist learning theory. It was first proposed by American pragmatist philosopher and educator Dewey, and it has formed an important theoretical trend after gradually developing and perfecting. The project teaching method is a teaching activity carried out by teachers and students through the joint implementation of a complete project work. It is a kind of action-oriented teaching method that requires students to organize their own projects in the form of group cooperation under the auspices of teachers. The project-based approach emphasizes active work. The learning process is a creative practice involving everyone. The focus is not on the final result, but on the process of completing the project. Now, this paper talks about how to use the project-based approach to curriculum design in the “POP Advertising Design” course.

Keywords

Project-based teaching method, POP advertising design, Innovative thinking