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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Application Research of Flipping Classroom Teaching Mode in Network Marketing Teaching

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DOI: 10.25236/icess.2019.250

Author(s)

Jun Ke

Corresponding Author

Jun Ke

Abstract

On the basis of summarizing the experience and research of flipping classroom teaching mode, combined with the actual situation of the colleges and universities, this paper reforms and practices the network marketing teaching activities from the perspective of flipping classroom teaching mode, and finds that there is still a vague teaching concept and teaching. The three aspects of practice formalization and narrow teaching content use logic reasoning, experience summarization, practice verification and other methods to analyze and improve the above three problems, and finally provide experiences and suggestions for improving the quality of network marketing teaching.

Keywords

Flipping classroom, Network marketing, Teaching practice