Author(s)

Xian Wang

Corresponding Author

Xian Wang

Abstract

Current researches on project management focus on studying the project content scope and management method, while there are few researches on the project image presentation. This paper follows modular thinking, proposes the concept of project image risk management from the perspectives of system theory and organization theory, describes all project image management activities from time dimension, factor dimension and relation dimension, analyzes categories and features of project image risk, sets up dynamic evaluation and management model for project image risk and provides a new idea for multi-dimensional analysis and life cycle management of high technology project risk.

Keywords

Demand Analysis, Analysis Induction, Market Risk, Risk Management, Project Management.