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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Application of Communication Theory in Translating Names of Scenic Spots

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DOI: 10.25236/icess.2019.245

Author(s)

Guorong Shen

Corresponding Author

Guorong Shen

Abstract

Translation is a form of communication. That is to say, in such aspects as purposes, functions, and principles, translation and communication have a lot of similarities. This paper aims to use communication theory as guidance for scenic spots name translation; so we can improve the quality of translation, find more effective translation strategies, and the translation can play a more important role in cross-cultural communication.

Keywords

Scenic spots name, Effects of communication, Purpose of communication, Elements of communication