Author(s)

Xinzhuo Jiang and Jiang Liu

Corresponding Author

Jiang Liu

Abstract

From the aspect of culture, face has something to do with one’s dignity and authority. Due to different historical background and value concept, Chinese and Americans have different understanding of face, which often causes obstacles in intercultural communication. So, this thesis makes a study of the differences between Chinese face culture and American face culture. Through exploring and analyzing, it is found that the following factors, history and value contribute to these differences, among which individualism and collectivism are the root causes. In this thesis, the author gives some constructive suggestions for people on how to get a successful intercultural communication. This research is expected to help avoid some problems and build a harmonious atmosphere in intercultural communication.

Keywords

Face culture, Individualism, Collectivism, Intercultural Communication