Author(s)

Yingqiao Ma and Xiaozhu Wang

Corresponding Author

Yingqiao Ma

Abstract

With the development of computer science, game industry has become increasingly popular and calls for more relevant researches. To help game companies enhance customer value and gain more loyal players, this paper studies customer delivered value within the game industry. The paper first illustrates relevant concepts to provide literature background. Then customer value has been discussed in different aspects (product value, image value, and service and personnel value). Finally, the ways of enhancing customer value have been summarized.

Keywords

Customer value, Game industry, Product value, Image value, Service value