Author(s)

Jihkuang Chen

Corresponding Author

Jihkuang Chen

Abstract

For entrepreneurship undertaking of college students, what is the hierarchical structure of risk? What factors have more important influences? And how can colleges and universities to use different factors to avoid risks and provide effects that affect college students' entrepreneurship? Most of previous researches lacked suitable methods to analyze the risk level and accurately grasp the impact of different factors. This study uses ISM and DEMATEL integration method to analyze the risk levels and key factors affecting college students' entrepreneurship. And it carries out in-depth understanding and analysis taking graduates engaged in entrepreneurship and students interested in entrepreneurship, cadres and instructors of innovation and entrepreneurship center of Xiamen University Tan Kah Kee college as objects. It is expected to find out the specific risk level and key factors, and propose countermeasure direction, and plan out clear blueprint for clear guidance for colleges and universities in layout of entrepreneurship & innovation education.

Keywords

Entrepreneurship of college students, Risk hierarchy, Key factors, ISM, Dematel