Author(s)

Jing Zhao and Xiaoning Dou

Corresponding Author

Jing Zhao

Abstract

With the improvement of living standards, people's requirements for food quality are getting higher and higher. Organic food has become the favorite of people and the market is getting larger and larger. Among them, the most representative in UK, this article is based on British organic food. The market is the research object, and the PESTLE model is applied as the analysis method. The development of the organic food market in UK and the market strategy formulated are studied. Finally, the conclusions of this paper are put forward, and suggestions for the use of the industry are put forward.

Keywords

Organic food, market analysis, UK market, PESTLE model