Author(s)

Yufei Wang

Corresponding Author

Yufei Wang

Abstract

With the continuous deepening of mass innovation, innovation and entrepreneurship penetrate into every industry. Digital media technology is the integration of science and art. It mainly cultivates innovative talents with good artistic accomplishment and strong scientific and technological capabilities. Therefore, the focus of digital media technology higher education talent training is to have both the idea of digital media technology and the ability to practice. As a new international education trend, innovation and entrepreneurship education has become an important part of digital media technology education, and has a profound impact on the development of digital media technology creative industry. Through the theoretical analysis and practical research on digital media technology innovation and entrepreneurship education in colleges and universities, this paper analyzes the development status and existing problems of digital media technology innovation and entrepreneurship education in colleges and universities, and puts forward some new educational concepts for college digital media technology innovation and entrepreneurship education.

Keywords

Digital, Media, Technology, Innovation and entrepreneurship, Training, Program