Author(s)

Longqi Qi

Corresponding Author

Longqi Qi

Abstract

This paper takes the Qingjiang River and Guilin Scenery as examples to emphasize the differences between these two tourist destinations. Through the comparison of changes in Qingjiang River and Guilin Scenery brand building as well as the difference in tourist number and tourism income growth, pointed out the difference between Guilin Scenery and Qingjiang River .Furthermore, With the help of the tourism supply side analysis framework, this paper further analyzes the advantages of characteristic tourism brand building, and specifically analyzes its mechanism.

Keywords

Characteristic tourism, Brand spirit, Brand benefit, Dominant factor, Yichang, Guilin