Author(s)

Teng Kang

Corresponding Author

Teng Kang

Abstract

This paper mainly analyzes the current situation and causes of Chinese TV program cultural product trade. First of all, the data and charts show that the import and export trade of China’s TV programs keeps a large deficit and the international competitiveness is insufficient. Moreover, the import and export trade of Chin’s domestic television programs is mainly concentrated in Asian countries. Then, according to the present situation, this paper explores the reasons for its emergence. The cultural industry of China is not fully mature, has many restrictive factors and lacks the competitive vitality of the market. At the same time, cultural discount will also have a certain impact on the import and export volume of TV programs.

Keywords

TV programs, Trade deficit