Author(s)

Hui Cao

Corresponding Author

Hui Cao

Abstract

In recent years, the number of university graduates has reached a new high, and the employment situation has become increasingly severe. Promoting employment by means of entrepreneurship is an effective way to ease the current employment pressure. As an important part of values, entrepreneurial values play a guiding role in the process of college students' entrepreneurship. Strengthen the education of college students' entrepreneurial values, explore and cultivate the correct entrepreneurial values of college students, encourage them to start their own businesses, not only can solve their own employment problems, realize self-worth, but also create more employment opportunities, ease employment pressure and promote social stability. Young college students are one of the most dynamic groups of entrepreneurs. Whether their entrepreneurial values are correct or not directly affect their entrepreneurial behavior, affecting economic development and social progress [1]. Entrepreneurial values and entrepreneurial methods and technologies are essentially different. It is the value concept and value pursuit of entrepreneurs in entrepreneurial activities, and is the fundamental viewpoint and view of entrepreneurs on the value, evaluation and role of entrepreneurial practice activities. Entrepreneurial values are the external manifestation of values in entrepreneurship, and are the sum of the entrepreneurs' choice of entrepreneurial projects, the evaluation of entrepreneurial achievements, and the criteria for success or failure. However, young college students are in the critical period of the formation of values, deepen the reform of entrepreneurship education in colleges and universities, and actively explore the cultivation mode of college students' entrepreneurial values, which is the requirement of higher education in the new situation [2].

Keywords

College students, Entrepreneurial, Values, Cultivation