Author(s)

Shenglan Tian

Corresponding Author

Shenglan Tian

Abstract

With the rapid development of information technology, big data, cloud platform, and mobile Internet, traditional network marketing talent training cannot meet the needs of enterprise employment positions, hindered the development of network marketing. Therefore, the training mode of network marketing talents is facing new changes. This paper first expounds the connotation of big data and its influence on network marketing. Based on the discussion of the current situation and problems of network marketing personnel training in colleges and universities, this paper puts forward Suggestions on the cultivation of network marketing personnel under the background of big data.

Keywords

Big data, Network marketing, Cultivation of talents