Author(s)

Guoqiang Cui

Corresponding Author

Guoqiang Cui

Abstract

As Chinese colleges and universities enroll more and more students, the higer education popularization trend seems to become inevitable. Among numerous undergraduate programs, business English has gained rapid development in globalization tide. In light of the program’s current development, quality ascension will be a strong note for its future. Faculty, curriculum setting, school-enterprise cooperation make up the key elements.

Keywords

Business English, Undergraduate Program, Positioning and Prospect