Author(s)

Chen Yu

Corresponding Author

Chen Yu

Abstract

From the late Qing Dynasty to the early years of the Republic of China, many businessmen specialized in foreign trade appeared in Nanxun Town, a small town in Huzhou, Zhejiang Province. They were all businessmen engaged in international trade in silk. What is more, it is worth mentioning that in a short period of time, They almost crowded into the top three of silk merchants and formed the largest group of silk merchants in the history of modern China: xunshang merchants. At that time they were "rich and hostile" and had "four elephants and eight cattle and 24 golden dogs" to describe their wealth. This paper analyzes the business ethics of the Liu family in Nanxun from the point of view of ethics. Thought.

Keywords

Modern xun merchants, Four elephants, Liu Yong, Business ethics