Author(s)

Yuxin Zhao, Xiaozhu Wang, Xiaoyu Wang, Yanping Wang

Corresponding Author

Xiaozhu Wang

Abstract

On the basis of summarizing the teaching experience, this paper proposes an integrated marketing research talent cultivation model based on CDIO engineering education concept. This model emphasizes that focusing on capacity development, relying on corporate projects, driving by task objectives, taking skills learning as the main body and taking project results as an assessment is essential. It is expected that this paper will guide the theoretical research and practical application of related fields.

Keywords

CDIO education mode, Marketing research , Talent cultivation mode