Author(s)

Xiaohong Qin and Linmeng Liang

Corresponding Author

Xiaohong Qin

Abstract

The basic view of complexity science is that the structure of complex systems will determine the function and behavior of the system. Based on the complex network theory, abstract the corporate brand marketing as the diffusion behavior of the corporate brand in the marketing network, and spread the corporate brand in the marketing network. The behavior is described. On this basis, a targeted marketing method for different node constituents in the corporate brand marketing network and a method for reducing the threshold of corporate brand marketing network diffusion using marketing theory are proposed.

Keywords

Complex network, brand marketing, diffusion network, threshold