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Analysis of Chinese Cruise Tourism Supply Chain

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DOI: 10.25236/icess.2019.071

Author(s)

Jing Huang

Corresponding Author

Jing Huang

Abstract

Cruise tourism still exists in China now as a new and high-ended product among all the tourism products, which attracts increasing number of Chinese people with its unique Western services and luxurious facilities on the boats. Cruise tourism service package is actually a tourism supply chain provided to tourists by a division of cooperative system. From the perspective of supply chain, this paper analyses the composition of Chinese cruise tourism supply chain and the relationship between the links, with the corresponding optimization and coordination measures at the end of the paper.

Keywords

Tourism supply chain, Cruise management, Cruise tourism, Chinese cruise development