Research on User Privacy Information Disclosure Behavior Model in Online Medical Health Service
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DOI: 10.25236/icess.2019.065
Author(s)
Yang Liu, Xiaoli Wu, Chunyan Qiu, Meng Yin, Yongmei He and Zhiyu Chen
Corresponding Author
Meng Yin
Abstract
This article from the perspective of privacy computing, systematically analyzes user privacy information disclosure behavior in online medical health service, weigh the comparison of privacy risk and privacy benefit, and combine the theory of planned behavior and trust theory to construct the model of disclosure behavior of online medical health service user privacy information. Exploring the influencing factors of the users' privacy information disclosure behavior in online medical health service. It has a practical significance for the rapid development of online medical health services to study user privacy information disclosure behavior in online medical health service.
Keywords
Online medical care, Privacy information, Privacy disclosure, Privacy calculation