Author(s)

Yuchang Hao

Corresponding Author

Yuchang Hao

Abstract

Based on the theory of resource conservation, this paper explores the formation mechanism of entrepreneurs' social inhibition in the process of entrepreneurship guidance under the mediating of resentment and regulating effects of traditionalism. The results showed that : (1) negative guidance had a negative effect on resentment; (2) resentment plays a complete mediating role between negative guidance and social inhibition of mentors; (3) traditionality regulates the relationship between negative guidance and resentment, that is, the higher the traditionality of an individual, the weaker the positive influence of negative guidance on resentment. This paper enriches the research on the guiding behavior of the entrepreneurial mentor, and provides a theoretical research foundation for the research of mechanism exploring and systematic prevention of the negative behavior of the entrepreneurial mentor.

Keywords

Entrepreneurship mentor, Negative guidance, Resentment, Social inhibition, Traditionality