Author(s)

Lisha Cui

Corresponding Author

Lisha Cui

Abstract

Modern cities have entered a new era of brand development. In the face of city brand building, some cities have made some achievements in the market, but there are still many problems that need to be solved urgently. Therefore, cities should speed up the corresponding countermeasure research and exploration of city brand building, so as to promote the development of city brand and image building, and realize the important strategic objectives for the long-term development of cities.

Keywords

City brand, Image building, Strategic