Author(s)

Yan Gu, Qing Zeng, Tingxuan Chen and Ximei Wei

Corresponding Author

Yan Gu

Abstract

The creative tourism products under the spirit of artisan are unique and commemorative, and the product design is just the beginning stage in our country's universities. For tourists, it is not only to buy a special product, but also to retain a beautiful memory in the heart. Craftsman spiritual and cultural design products will have a large audience market, design and development of this product will certainly have development potential. Taking the Craftsman spirit as the main way to develop cultural and creative products, the traditional tourism and cultural creative products have been developed, highlighting the characteristics of Jiangsu's brand culture connotation and regional characteristics, and the development and design of its commonalities and individuality are very valuable.

Keywords

Artisan spirit, Jiangsu, Tourism Cultural Products