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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on B2B Cross-border E-commerce Website Design based on User Experience Element

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DOI: 10.25236/icmcs.2019.022


Ping Song and Xiaozhu Wang

Corresponding Author

Ping Song


Aiming at the dilemma in B2B cross-border e-commerce transaction faced by global trading enterprises, a self-built cross-border e-commerce website solution based on user experience elements model is proposed. This article takes Top China Furniture(TCF) company’s marketing and transactional cross-border e-commerce websites as an example, explores how the user experience elements model are used to analyze and design the website on the strategic, scope, structural, skeleton and presentation levels, and help enterprise meets user needs and business goals by the website.


Cross-border E-Commerce, User experience, B2B, Website design