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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Quality Evaluation Model of Green Marketing Management of Grid Corporations Facing "Internet +"

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DOI: 10.25236/icmcs.2019.013


Qian Wang, Jia Li, Xiaolong Yang, Jingdong Wang

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Qian Wang


This paper puts forward the "Internet +" green marketing management quality assessment model, which includes three parts: "Power Grid Corp marketing management quality evaluation system", "Power Grid Corp based marketing quality evaluation system based on big data" and "Power Grid Corp marketing management quality optimization strategy system". Expand the application of qualitative and quantitative research methods in the field of power marketing environment assessment, effectively improve the accuracy and credibility of research results; try to make full use of big data, computer, artificial intelligence technology, improve the efficiency and accuracy of power marketing environment and marketing management quality assessment. It provides guidance for electric power companies to accurately grasp the changes of marketing environment, systematically and scientifically apply the quality optimization strategy of electric power marketing management, and provide strong guarantee for improving the core competitiveness of electric power companies.


Internet +, Green marketing, Management quality, Evaluation system