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The Impact and Countermeasures of Internet Finance on the Traditional Business of Commercial Banks in China

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DOI: 10.25236/icmcs.2019.012


Zhenxing Ge and Ying Hu

Corresponding Author

Zhenxing Ge


With the rapid development and deep application of Internet technology, Internet Financial industry has grown rapidly. The emergence of many types of Internet financial enterprises and products and the explosive growth of their business volume have caused tremendous impact and pressure on the traditional business of commercial banks. Traditional commercial banks should keep up with the trend of the Internet era, actively adjust their development strategies, strengthen their own security advantages, attach great importance to the cultivation of compound talents, strengthen cooperation with internet financial enterprises, actively innovate and enhance services, so as to remain invincible in the Internet financial wave.


Internet Finance, Commercial Bank, Impact, Countermeasures