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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Strategy of Deepening the Innovation and Entrepreneurship of College Students by Network New Media

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DOI: 10.25236/icmcs.2019.001


Deying Liu and Ping Gao

Corresponding Author

Deying Liu


The rapid development of new media has brought opportunities and challenges to college students' innovation and entrepreneurship education. How college workers use new media to change college students' entrepreneurial ideas, improve their entrepreneurial ability, and solve employment problems has undoubtedly become a common obstacle for colleges and universities. Based on the new media environment, this paper will closely analyze the characteristics of college students, analyze the problems existing in the current innovation and entrepreneurship education, and try to strengthen the innovation and entrepreneurship education from the aspects of teacher team construction, curriculum reform and mechanism guarantee.


Online new media, College students, Innovation and entrepreneurship, Strategic research