Research on Marketing Elements under the Background of Belt and Road Initiative
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DOI: 10.25236/ecomhs.2019.254
Corresponding Author
Xuanlin Li
Abstract
The study on marketing elements and relevant methods under the Belt and Road is a challenge for enterprises to be connected to market, especially to produce new market segmentation, new market positioning, new products, new channels and other marketing mix. If enterprises carry out these activities at the same time, the marketing exploration level shall be higher. Therefore, the marketing exploration depends on the convergence effect of these activities. The marketing elements under the Belt and Road Initiative are studied in this paper, so as to provide reference for marketing ability of Chinese enterprises in the Belt and Road Initiative.
Keywords
The Belt and Road Initiative, marketing elements, convergence effect