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Web of Proceedings - Francis Academic Press

Modern Logistics and the Selection of Marketing Strategy

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DOI: 10.25236/ecomhs.2019.253


Xuanlin Li

Corresponding Author

Xuanlin Li


Modern logistics is closely related to marketing. Modern logistics is the basis for marketing and marketing clearly points out the development direction for modern logistics. Logistics is an important component of enterprises’ modern services. In the modernization of economic development, logistics is getting more closely related to marketing. The development of modern logistics is dependent of the support of marketing strategy. This paper mainly discusses the marketing strategy of modern logistics based on analyzing problems in the development of modern logistics, so as to provide reference for the development of logistics enterprises.


Modern logistics, marketing, strategy selection