Author(s)

Yu Yu, Yang Pingyu

Corresponding Author

Yu Yu

Abstract

In 2013, General Secretary Xi Jinping proposed to build the "Silk Road Economic Zone" and the construction of "21st Century Maritime Silk Road", which is the "B&R" strategic thinking of the core content. "B&R" strategic thinking is a new model of international regional economic cooperation. Because of its many countries, different countries, different language, language complexity, cultural practices and religious diversity and other characteristics, decided to exchange and cooperation in the process there will be some difficulties, and "Cool Japan" strategy is Japan for overseas audiences to build a national image And brand strategy, its objective has gone beyond the pure "cultural industry strategy" category, for our country "B&R" in cooperation with the countries along the process have some reference.

Keywords

"Cool Japan", "B&R", Culture.