Author(s)

Siyi Sun

Corresponding Author

Siyi Sun

Abstract

As an industrial organization form, platform economy has achieved rapid development in the information age. The application of platform economy in traditional industrial sections has had a crucial impact on the transformation of traditional industries. Taking Henan Daxin Cabinet as an example, this paper discusses about the innovation brought by the platform economy and its influences on the business models of traditional manufacturing enterprises from the aspects of production process, sales mode and marketing strategy. The research in this paper finds that modularized decomposition of production and design processes can reduce the difficulty of large-scale production of personalized customization. The pre-sale mechanism and supportive production and management system will reduce inventory and minimize risks. The marketing strategy of “culture plus self-media” breaks through the limitations of mass media, which can improve the quality and flow of advertisements and enhance the marketing efficiency of enterprises. Previously, the research concerning the transformation of business model resulted from the platform economy mostly focused on the field of e-commerce. This paper attempts to fill the gap in the research of platform economic theory in the traditional manufacturing field and provide practical guidance for the transformation and upgrading of traditional manufacturing.

Keywords

Platform economy, Manufacturing, Business model, Modular decomposition, Pre-sale mechanism, Culture plus self-media