Author(s)

Wu Xiaoliang

Corresponding Author

Wu Xiaoliang

Abstract

Whether the function of the Internet tourism platform is perfect and whether the products and services are in place will greatly affect the brand and reputation of the online tourism market. From the perspective of tourism consumers and combined with questionnaires, this paper makes statistics and analysis on the integrity of Hainan's internet tourism market, focusing on summarizing the influencing factors on the integrity of Hainan's internet tourism industry, so as to provide evidence and reasonable suggestions for optimizing Hainan's internet tourism integrity system and its overall credibility.

Keywords

Internet travel, credibility, tourism consumers