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A Brief Discussion on the Influence of Advertising on Consumers

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DOI: 10.25236/ecomhs.2019.180


Wang Hui

Corresponding Author

Wang Hui


With the progress of our society and the continuous enrichment of material, advertising plays an increasingly important role in people's lives. With the diversification of communication modes and the rapid development of advertising industry, advertising has a significant impact on people’s consumption concept. Advertising is a mirror of the real society, which directly or indirectly reflects our cultural view. This paper mainly discusses the relationship between advertising and consumers, analyzes the positive and negative effects of advertisements on consumers through some examples so as to help consumers resist false advertisements and make the right choice in purchasing.


Consumer, Advertisement, Influence