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On the Design Strategy of Tourism Cultural Creative Products

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DOI: 10.25236/ecomhs.2019.164

Author(s)

Peitian Tao

Corresponding Author

Peitian Tao

Abstract

Our country has abundant tourism resources, and with the continuous progress of our economy in recent years, so people’s living standards have improved significantly and they are more willing to go out to enjoy more beautiful scenery. At the same time, due to the attraction of Oriental culture, a lot of foreign tourists also enter our country every year, so the tourism industry has developed very well. With the development of China’s tourism industry, more and more people pay attention to cultural creation products. Through these products, the local culture has been better disseminated. Meanwhile, consumers can get better sensory experience. Therefore, how to design better cultural creation products is particularly important. Taking Jiangxi as an example, this paper studies the design of cultural creation products, in order to be helpful to the development of tourism in China.

Keywords

Tourism, cultural creative product, design