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Web of Proceedings - Francis Academic Press

Analysis on Marketing Strategy of Agricultural Products in E-commerce

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DOI: 10.25236/ecomhs.2019.145

Author(s)

Jiang Zhou

Corresponding Author

Jiang Zhou

Abstract

Agricultural e-commerce has become the focus of major countries in the world to enhance agricultural competitiveness and expand the international market of agricultural products. How to achieve the sale of agricultural products through the use of e-commerce is a matter of particular concern to the general public. On the basis of explaining the background and concepts of e-commerce marketing mode of agricultural products, this paper analyses the existing problems of e-commerce marketing of agricultural products in China, and combines e-commerce and Internet to build an integrated platform for product production and marketing. In this way, the model of influencing factors of agricultural product e-commerce marketing mode selection is constructed, and a new idea and method for the decision-making of agricultural product e-commerce enterprise marketing mode is proposed. At the same time, the one-to-one intelligent marketing model and the release of agricultural products related policies will be implemented, which is conducive to the training of agricultural related technologies. Then explore how to improve the e-commerce marketing model of agricultural products, so that it can play a greater role in promoting the marketing efficiency and efficiency of agricultural products.

Keywords

E-commerce, Agricultural Products, Marketing Strategy