Strategic Thoughts on the Development of Rural Tourism in Shaanxi Province in the New Normal
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Shaanxi's rural tourism resources are advantageous in terms of conditions and forms, which have increased farmers' income and promoted the further improvement of rural civilization. Under the general trend of the new normal, we should combine the actual resources and advantages of Shaanxi with the development law and characteristics of rural tourism industry. The development connotation of rural tourism under the new normal is discussed. The evaluation index system of rural tourism development under the new normal is established, and the index weight of the evaluation system is determined. The research shows that the development of rural tourism in Shaanxi should continue to rely on folk culture to develop cultural resources; promote the linkage of surrounding scenic spots and the development of rural tourism clusters; create local brands and extend the industrial chain through innovative promotion methods to promote the upgrading of tourism industry.
New Normal State, Shaanxi, Rural Tourism