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Web of Proceedings - Francis Academic Press

Analysis on the Current Situation of Professional Cooperatives Marketing in Chinese Agriculture Industry

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DOI: 10.25236/ecomhs.2019.089


Yue Zhao

Corresponding Author

Yue Zhao


Marketing and agricultural production are closely related. It we play to the positive role of marketing in agricultural production, it can more effectively use agricultural surplus labor to achieve production services, increase agricultural added value, increase income in rural areas, increase employment opportunities and have a positive meaning protection of ecological. In some less developed areas, modern marketing concept of agricultural cooperatives become a good opportunity for farmers to go out of poverty and industrial restructuring, comprehensive development of rural economy.


Professional Cooperatives, Marketing Strategies, Chinese Agriculture