Author(s)

Shang Duanwu

Corresponding Author

Shang Duanwu

Abstract

Objective It studied the Applied Strategies and expressions of traditional festival culture in tea packaging design. Methods It analyzed the current phenomenon which structure and form tended to be the same, design style was too similar, design cycle in the decay in festival tea packaging design, discussed the targeted strategy of traditional festival culture in the modern tea packaging design. Conclusion It concluded the application strategy and expression technique of traditional festival culture in tea packaging design, including the use of auspicious patterns, calligraphy art words, the folk paper-cut art design elements, etc.

Keywords

Traditional festival culture, Tea packaging design, Questions review, The applied strategies, Expressions