Author(s)

Chuanlin Xiao, Yangyang Long, Yuhang Zheng

Corresponding Author

Chuanlin Xiao

Abstract

The sharing economy is developing rapidly and the industry competition is becoming increasingly fierce. Ofo, one of China's shared bicycle giants, is in crisis, but Mobike is growing steadily. When the shared bicycle market seems to be stabilizing, why are the two giants developing differently? In the paper of analyzing the history of shared economy and shared bicycle development, this paper uses the classic SWOT marketing model to compare the two well-known companies in the shared bicycle field, Ofo and Mobike. Trying to find the reasons for the significant differences between the two companies. Next, discussing the SWOT portfolio of the two companies and speculate on the differences between the operations of the two companies. Finally, I wish that the analysis of this paper can provide new ideas for the current research on the different outcomes of the development of shared bicycle companies.

Keywords

Ofo, Mobike, Shared Bicycle Enterprises, Shared Economy