The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Marketing Mode of “Internet + Agricultural Products” based on Accurate Poverty Alleviation——Taking Li County as an Example

Download as PDF

DOI: 10.25236/ecomhs.2019.062


Zhang Zhengjie, Hua Yiling, Zu Xu

Corresponding Author

Zu Xu


In 2013, Xi Jinping put forward the “precision poverty alleviation” for the first time. At the same time, “Internet + precision poverty alleviation” has become an important starting point for the development of poor areas. With the hot marketing mode of “Internet + agricultural products”, people began to actively explore the use of this model to solve the problem of rural poverty. At the same time, the marketing model is in line with the precise poverty alleviation policy. It has quickly become an effective method and means of precise poverty alleviation, promoted the development of rural economy and injected new vitality into rural development. The article investigates the agricultural product marketing model in Lixian, discovers the characteristics of its marketing model and existing problems, and proposes corresponding countermeasures to create a distinctive agricultural product brand, enhance competitiveness, and promote the development potential of rural areas through multiple channels and ways to achieve “The effect of poverty alleviation and precision aging.


Electricity supplier, Marketing mode, Internet +, Poverty alleviation