Author(s)

Fei Gao

Corresponding Author

Fei Gao

Abstract

Under the background of big data, it is a necessary development trend to innovate the marketing management of electric power enterprises. This is not only in line with the pace of social development, but also an important way to realize the sustainable development of electric power enterprises. In practical application, electric power enterprises need to recognize the impact of big data on the marketing work of electric power enterprises, and constantly optimize marketing management methods, so as to provide better services for users and promote the development of electric power enterprises. Compared with the previous work, the current work of power marketing management has changed a lot. Traditional strategies and methods can no longer meet the needs of practical work in many cases, especially in the current context of big data, which shows many disadvantages. In order to further improve the quality of marketing service of power supply enterprises, based on the current situation and mining of big data of power supply enterprises, the application analysis of marketing business scenarios is carried out, which provides a reference for the specific implementation work of power supply enterprises.

Keywords

Power enterprise, big data, power marketing